Unvarnished. Unpretentious. Unbelievable.
4th & Traction is a modern building in every way that makes sense. But when you renovate a property drawn from 100-year old beginnings, you recognize that you’re working with substance. So you let the ceilings stand 14 feet high. You restore the steel framed windows. You preserve the architectural character that makes this former Coca-Cola bottling facility a classic.
I worked alongside ECD Chris Do, to lead the team in creating: the messaging, branding, identity design, web design & development, promo video, and various digital & print marketing materials.