How to understand the creative brief. In this video I break down down the 3 things you must do before you pitch. So you waste less time guessing what the client wants, and more time focused on designing the things that matter.
The REAL Reason Creatives Hate Their Clients
We, as creatives, love to spend a lot of time and energy blaming the client for making our work look bad. There’s thousands of memes, gifs, and blogs out there solely focused on expressing our frustrations with client feedback.
Usually the sentiment is along the lines of “I had such a great idea to begin with, and then the client came in with a bunch of stupid changes and ruined my work. Now I can’t show this on my portfolio.”
We’ve all been there, but we’re pointing the finger in the wrong direction. The real reason why creatives hate clients, is because creatives view themselves as artists, instead of professionals.
Read the full article on Medium.
Maximize Your Freelance Career
Maximize Your Freelance Career. Accelerate your learning and increase your flow of jobs. In my latest article on Medium, I talk about my top tips for those of you freelancing and hustling.
Curious, what tips would you offer to other freelancers?
TEDxCSULB | Start Before You're Ready
Start before you're ready. Amazing things can happen.
In April 2016, I delivered my TEDx talk on my experiences as a creative, and committing to do something well before I was ready. I hope my story can inspire those of you who are hesitant, to push through the threshold of fear and doubt, and take your shot.
Xbox E3 Roundup
This week at the 2016 E3 Expo, fans and event goers were able to experience the latest in Gaming, VR, and interactive. Blind with partners Ayzenberg, made a huge splash at this years Microsoft Xbox show. We created 3 videos that added to the hype and atmosphere of Xbox’s latest announcements.
The show started with the Xbox One S reveal video that opened the briefing to cheering fans on Monday. Also in the show was the announcement video for the Gears of War 4 Limited Edition Xbox Elite Controller. Later in the week, Xbox released the Characters That Matter film on all of their social channels and played live on the E3 showroom floor, to introduce their new lineup of legendary characters and games.
I had so much fun directing these projects with my awesome team at Blind. I even had the chance to witness the briefing live for the first time in my life. The most rewarding thing, when it's all said and done, is being able to see your work on the big screen and have the audience cheer it on– that's the moment I knew my work resonated, and I'd done my job.
Graphika Manila 2016 Recap
Kakampi put together this wonderful recap video of the creative conference, Graphika Manila, I spoke at in the Philippines earlier this year. There's some amazing advice from all of the speakers in this video, for creatives in all fields.
How to Achieve Design Clarity: Listen
The beginning of any design process should start like a good game of 20 Questions. Every question you ask should cut the possibilities in half, until you have a narrow target to hit. But if you’re making a guess 3 questions into this process, chances are you’re probably going to miss the mark, every time.
Read the full article on Medium.
12 minutes! A Mini success story.
This morning, during my daily rehearsal in my sweat pants, in front of my imaginary audience, I finally hit the 12 minute mark of my TEDx Talk.