This book has changed my life as a creative professional. If you're looking to take control of the pitch process, and run a sustainable creative business, then read this book and live by its words. It's short, sweet, and after you read it, you'll feel empowered and equipped with the tools to be viewed as a serious creative professional.
When I first picked up this book, I was expecting to read about strategies to become a better leader. Instead this book is a wonderful collection of historic examples as to why leadership succeeds or fails on the both the social and biological levels. Personally, I love history and biology, so hearing all of these stories was far more engaging than any self-help book, and resonated with me; being on both sides as a leader and on a team.
Your brand is the only_______ that ________. This powerful book has shaped the way we create effective branding at Blind, for us and our clients. Marty Neumeier breaks down the essentials of what a brand is/isn't, and even has exercises for creating a unique brand in today's saturated and competitive markets.
Whether it's where to eat for dinner, or a multi-million dollar deal,someone is selling and someone is buying. Sell or be Sold is a great book to remind you that in any engagement–social or business– how important it is to direct a conversation in your favor.
Become a master at storytelling through a single frame. This book has some amazing references and guidelines for composing frames. Camera angle, perspective, use of negative space, and contrast, this book has all the tools you need to create dynamic frames that tell powerful stories. I reference this often when creating my own style frames.
Start and end every day right. I use the 5 Minute Journal to focus my lens on life to be more positive at the start of every morning. At the end of each day, I reflect on everything that was amazing and what I could've done better. It only takes 5 minutes. It's the easiest journal I've ever kept.